Are You Accountable?
Here are 9 rules of accountability: 1. Answer emails and requests 2. Always do what you promise 3. Take responsibility for all your actions 4. Solve problems proactively 5. Don’t play the blame game 6....
View Article9 Success Tips From Dry Cleaners Just Like You
The volume of dry cleaning is NOT increasing. More dry cleaners are doing less every day. And more dry cleaners are opening up shop. My members tell me differently. Business is booming for them. Their...
View ArticlePersonal Branding For Dry Cleaners
A good friend of mine Brad VanAucken and an expert on Branding Brad VanAuken wrote this article about personal branding: I have been asked on occasion to help people with their ‘personal branding.’...
View ArticleHow Much Would You Pay To Get A Customer For Your Dry Cleaners?
New Customers cost money. Or you could call it an investment in your business, which it is. So how much would you pay for a new Customer? You’ve got Route Customers and Counter Customers. Route...
View ArticleDry Cleaners: Schedule A Meeting With Yourself Every Week
If you don’t have a staff, you still need a staff meeting every week. The only difference is that you’ll be the only one attending. This is the most important time you can spend during the week....
View ArticleYOU MUST HAVE A BIG BOLD SOLID GUARANTEE IF YOU WANT MORE CUSTOMERS
You are letting sales slip through your hands if you don’t have a big, bold guarantee. You should guarantee all your services. And I don’t mean… “I-Guarantee-My-Work,” either. That’s what every...
View ArticleTrack Your Results From Your Advertising So You Know What Works & What Doesn’t
Wouldn’t you like to know what Marketing Strategy is working and what isn’t? You should. If you don’t, it’s like a ship without a rudder. You’ll have no idea where you’re going and when you’ll get...
View ArticleThe Longer The Sales Letter, The Better In Your Dry Cleaning Mailings
I know. I know. Conventional wisdom dictates that the shorter the letter the better. Conventional wisdom is wrong—it’s that simple. Testing of short letters versus long letters have been done and done...
View ArticleForm Letters & Emails You’ll Need For Your Dry Cleaning Business
If you have a form letter and/or an email for every aspect of your business, you’ll make it easy on yourself and the people who work for you. You can make your form letters and emails look personal...
View ArticleDon’t Be Boring
Put your personality into your business. Let people know that you’re a fun gal or guy. Shoot funny videos and load them up on your Google Business Page, website, blog, Facebook and or Instagram page....
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